15th january

we're excited to announce that we'll be launching for sale to the general public on the 15th january 2021, with our active, go anywhere, lounge and special collections fully in-stock.

we're working hard to make sure that from our door to yours - there is minimal risk of the transmission of COVID-19, however, please do allow for extra time for your order to arrive.

as our supply is based in the EU, extra tariffs and duties may apply after 1st january 2021 to those living in the uk. we apologise for any inconvenience this causes, and if you need any help please email us at contactus@genuprima.co.

finally, we thank you for waiting and we hope you look forward to receiving your first Genu Prima item.

best regards,



genu prima.

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