MORE ABOUT US

WHO WE ARE

Genu Prima is a new, revolutionary, fashion brand. We create world-class garments for our customers to use and we're growing day by day. We have the aim of becoming the go-to shop for all forms of loungewear, and we look forward to unveiling our business plan piece-by-piece alongside our customers in the years to come. 

WHERE WE ARE

our head offices are based in newcastle-upon-tyne, a region in the north east of england, most famous for it's shipbuilding and coal-mining heritage. our garments are created by students who believe in each and every one of our core values, as outlined on the home page. in the future, we look to open international headquarters and invest in more equipment as we grow the business.

HOW WE'RE GETTING THERE

we've drawn up a business plan and have gaged it over a 5 year timescale. this business plan will expire in december 2025, however it is likely that a new business plan will be formed before then. our business plan includes rigorous strategies and techniques that we can use in order to gain success in the minefield of the fashion industry.